‘Microsoft Lumia’ confirmed, new branded device ‘soon’

That future Windows Phones from Microsoft would drop the ‘Nokia’ part of the name and essentially be ‘Microsoft Lumia’. The feature also teased a new Lumia ‘soon’. None of this shocked me, or indeed any AWWP reader, naturally. & I have maintained for years that the extremely introduction of the ‘Lumia’ brand in 2011 was anticipating an eventual purchase by Microsoft and a need to drop ‘Nokia’ for something equally brief and pithy quite a few years down the line.

The only feasible surprise is that an image in the report implied that ‘Microsoft’ will be the word at the top of each device’s front, not ‘Lumia’. The latter, being particularly popular now, & being both short & similar in form to the old ‘Nokia’, would have made a substantially more clear frontispiece. Ah well, potentially this is not final yet – we will not know till a brand new branded device arrives for real. From the Conversations piece: my emphases This is a very exciting time for us and for Lumia merchandise.

You might have seen that in the last couple of months, we’ve already made several name modifications to our apps to better reflect that these apps now come from Microsoft. Our international and nearby internet websites are going by means of a transition as we speak and in the coming days our social channels will get a new name too they will be named Microsoft Lumia.We would like to invite our Lumia fans to continue to follow us & at all times be up to speed with the latest device news on Facebook, Twitter and Instagram. This work continues across our devices, packaging and retail, to name a few. Its all going as planned & were excited that our integration in to Microsoft continues to be on track….

…what I can say is that that we are looking forward to unveiling a Microsoft Lumia device soon. This really is obviously a organic progression as all devices that once came from Nokia now come from Microsoft. &, the Lumia promise of good phone experiences will stay the same as our clients have come to know & love. Whats more, Lumia phones will also showcase the finest of Microsofts services such as Office, OneDrive, Skype & Bing to help clients with their work & personal lives.

The Conversations weblog itself will be at a brand new home on the net in the near future, for sure, below microsoft.com.